“Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.”
-Credit: Wikipedia
Local SEO is the practice of optimizing a website in order to increase traffic, leads and brand awareness from local search. We specialize in working with local businesses that depend on their local customers being able to find them within search results. Local SEO is a key strategy to gain access to new leads.
Keyword research, an integral part of local SEO, can provide you with important information, such as where you rank for keywords, which keywords are easy to rank for and which keywords your competitors are ranking for. Keyword research can tell you what people are actually searching for, rather than what you think they are searching for.
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content that is available to your audience and the HTML source code of a page.
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Types of Businesses We Specialize in Working With
Local Areas We Specialize In
East Michigan
West Michigan