What is SEO(technically)?

"Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or  paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers."

-Credit: Wikipedia

Roofing SEO Services We Provide

Here at Galvanized Creative, we specialize in working with roofing companies.

You see roofing competitors at the top of search engine listings and wonder: how do I get a top spot? While many factors contribute to search engine results, local roofing SEO is one of the most important—especially when you’re marketing the business in an area with lots of competition. We use a combination of various strategies to boost your company’s ranking on search engines.

Website Design completed for Grennan Construction.

Local SEO

Local SEO is the practice of optimizing a website in order to increase traffic, leads and brand awareness from local search. We specialize in working with local businesses that depend on their local customers being able to find them within search results. Local SEO is a key strategy to gain access to new leads.

Website Design completed for Grennan Construction.

Keyword Research

Keyword research, an integral part of local roofing SEO, can provide you with important information, such as where you rank for keywords, which keywords are easy to rank for and which keywords your competitors are ranking for. Keyword research can tell you what people are actually searching for, rather than what you think they are searching for.

Website Maintenance graphic.

On-page SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content that is available to your audience and the HTML source code of a page. We will focus your strategy to get you to the top of google's search listings by optimizing your roofing SEO strategy.

Copywriting for conversions graphic with a typewriter in the background.

Content Marketing, Optimization, & Analytics

With great roofing content marketing we are creating and distributing valuable, relevant and consistent content to attract your ideal audience – with the end objective of increasing roofing sales. With content optimization we seek to transform keyword research into text that can influence your site's ability to rank well in organic search results for roofing. Content analytics will not only help us gather information regarding your roofing customers, but it can also help us to know what your competitors are doing, helping you stay relevant and competitive in the roofing market.

Marketing strategy game plan graphic.

Link Building

Link building is the process of acquiring hyperlinks from other websites to your own. Increasing the number of links to and from your site can give your site credibility, increase your rank on Google, increase your web traffic, lead to higher site metrics and SEO scores, bring greater revenue opportunities and more sales, and help you to stand out as an authority within your industry.

Marketing strategy game plan graphic.

Competitor Analysis

We will use your competitor analysis as a roadmap for what we need to do to improve your search rankings and the user experience for the visitors that come to your site. SEO competitive analysis involves researching the links, keywords, content, and rankings of your SEO competitors in order to reverse-engineer the most successful elements of these tactics into our SEO strategy for you. If you would like to surpass your competitors— analyze what they are doing, then do it better!

3 Steps to a Higher Rank on Google

We know how important local roofing SEO is to the survival and growth of local roofing companies. We specialize in working with roofing businesses that depend on their desired audience to be able to find them using search engines and converting them into roofing sales.


Schedule your free SEO consultation

When you’re not seeing the Google rankings and the success you want in your roofing business, it’s time to talk to a local SEO specialist.


Custom SEO strategy

During the call, talk about your goals. Before you hang up, you’ll have the outline to a strategy that will lead you to top rankings.


Higher Rankings!

Grow your leads and attract attention from your ideal customers by standing out within the roofing industry.

Partner With us on Your

Marketing Journey

"Growth is never by mere chance;

it is the result of forces working together."

-James Cash Penney, founder, JCPenney

SEO Frequently Asked Questions

Here are some of our most frequently asked SEO questions.

How much does SEO cost?

To answer this question I would need to know more information about your business. I can tell you one thing though, the biggest reason why most campaigns fail (possibly yours in the past too), is that the company fails to properly assess the amount of work required to get you a great result and ROI.

That being said, my SEO packages range from $500-$2000 per month.

How long does SEO take?

To answer this question depends greatly on where you are today, what SEO has been done before, and what your competition levels are like.

As a general rule of thumb, most websites on page 2 can be brought to the first page inside 3 months. As for a brand new website, you’re looking closer to 6+ months to get good first page rankings on competitive keywords.

During that time your leads and traffic will increase gradually and regularly, but the big wins are once you hit the top half of the first page.

What is the ROI on SEO?

Generally more than you could ever imagine. I’ve seen clients grow their online sales by 1000% in 16-months, which represented an ROI of over 20X. However, the true value in SEO is that the traffic and leads you acquire last for a very long time. For example – a Plumber in Michigan, from a 12-month custom SEO campaign could receive over 25X their money back in profit over the 12-months after their campaign is completed. Yet in the following 12-months, when they aren’t spending on SEO, their ROI jumps as high as 50X!

Can you get me to #1 on Google?

I will get you to the best possible position for your market, and flood your business with new organic traffic. According to research, it’s better to focus on ranking your business for the right keywords than just chasing #1’s. If #1 is possible for the right terms, then I'll give it everything to get you there.

Will my results drop if I stop doing SEO?

SEO is much like going to the gym. After working out for 12-months straight, you’re going to be in great shape, and even if you stop for 3-months, you’re going to maintain a pretty good physique. However over time your results will drop off, and you’ll need a tune up.

The same is true for your SEO. Everything I do is permanent & long term, however with time your competition may work and out-rank you. If this happens after your campaign ends, simply give me a call and I will walk you through how I can fix it.

Do I need to sign a contract?

No. I believe that if a company needs to lock you in with a long term contract, they aren’t confident in their abilities to delivery quality, effective work that will keep you happy with the results on a monthly basis.

I simply ask that if you need to cancel your cervices you please give me a 2 week notice prior to the start of the month service will be ending.

How do we get started?

I know that you’re busy running your business, so I have made getting started as easy as possible.

Contact me for a free consultation.

We’ll have a quick chat (over the phone or in-person), discuss your business goals and current situation. I will put together a comprehensive proposal as how I think it would be most beneficial for us to proceed. This generally takes about 3-5 days for me to complete, we will have a zoom call or in-person meeting to go over the proposal together, and once you've approved it, I will take over and handle every aspect of your SEO, so you can return to running your business.

Do you offer PPC services?

Yes, if a client is in desperate need of new leads immediately I may recommend doing a short term ppc campaign to bring in additional leads for the time being. In the long term I believe in the benefits of organic traffic driven through SEO as your best long term guarantee for lead generation.

Will you manage my Social Media accounts?

Yes, if I decide that social media campaigns would be beneficial for your business, I will be more than happy to accommodate those needs.

What sort of reporting will I receive?

You’ll receive a ranking report outlining your websites progress in the Google results every month. This provides you with certainty in the early months that although you might not be seeing more phone calls yet, that you are indeed growing forward every single week, and that we will get you to the end result that you want and need.

Is there any guarantees for our SEO service? 

Please understand that no one can guarantee you to rank #1 on Google.

While many SEO companies guarantee a number-one ranking, Google ultimately makes that decision, and no SEO company has a special relationship with Google. Again, the relationship between a guarantee for top rankings and shady SEO companies is strong enough that Google recommends running away.

My guarantee is that nobody will work harder to get you the rankings you deserve than I will.

Is SEO dead?

While SEO isn’t dead, over the years, elements of it have either died or evolved into something totally new. As a result, outdated SEO tactics can now actively kill your rankings on Google.

Contact me today and let me help you! As an SEO specialist, I am looking forward to the opportunity to work with you and achieving your goals in gaining organic traffic.

A photo of Fred Grennan, owner of Greannan Construction; a James Hardie Elite Preferred contractor and contractor alliance member

We cannot be happier with Cari's professionalism, attention to detail, and promptness. You don't have to look any further for a designer. Thank you for all you do, Cari!

Fred Grennan

Local Areas We Specialize In

Oakland County

White Lake









Lake Orion

West Bloomfield

Bloomfield Hills

Rochester Hills

Auburn Hills


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