What is SEO (Technically)?

"Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or  paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers."

-Credit: Wikipedia

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We Know How to Get Your Roofing and Siding Company to #1 on Google


Work with a company that knows the industry

Google Algorithm Update 2022

In August 2022 Google had a huge update to their algorithm that put emphasis on informative, helpful, customer-first-content. In the past low end SEO companies and uninformed business owners where trying to take the easy way out by "keyword stuffing" in order to get as many keywords as possible on their webpages. Google is now de-indexing pages that are using keyword stuffing and duplicate content. Instead they are prioritizing unique and helpful content that will be valuable to the end user.

At Galvanized Creative we create content that your ideal clients are looking for, Google will rank you for, and will help you get recognized as a leader in your industry!

Local Roofing and Siding SEO Services We Provide

Website Design completed for Grennan Construction.

Local SEO

Local SEO is the practice of optimizing a website in order to increase traffic, leads and brand awareness from local search. We specialize in working with local roofing and siding businesses that depend on their local customers being able to find them within search results. Local SEO is a key strategy to gain access to new leads.

Website Design completed for Grennan Construction.

Keyword Research

Keyword research, an integral part of local SEO, can provide you with important information, such as where you rank for keywords, which keywords are easy to rank for and which keywords your roofing and siding competitors are ranking for. Keyword research can tell you what people are actually searching for, rather than what you think they are searching for.

Website Maintenance graphic.

On-page SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.

On-page SEO refers to both the content that is available to your audience such as landing pages, and blogs and optimizing that content so it ranks in search results as well as the HTML source code of a page.

Copywriting for conversions graphic with a typewriter in the background.

Content Marketing, Optimization, & Analytics

With great content marketing we are creating and distributing valuable, relevant and consistent content to attract your ideal audience – with the end objective of increasing sales. With content optimization we seek to transform keyword research into text that can influence your site's ability to rank well in organic search results. Content analytics will not only help us gather information regarding your customers, but it can also help us to know what your competitors are doing, helping you stay relevant and competitive in your market.

Marketing strategy game plan graphic.

Link Building

Link building is the process of acquiring hyperlinks from other websites to your own. Increasing the number of links to and from your site can give your site credibility, increase your rank on Google, increase your web traffic, lead to higher site metrics and SEO scores, bring greater revenue opportunities and more sales, and help you to stand out as an authority within your industry.

Marketing strategy game plan graphic.

Competitor Analysis

We will use your competitor analysis as a roadmap for what we need to do to improve your search rankings and the user experience for the visitors that come to your site. SEO competitive analysis involves researching the links, keywords, content, and rankings of your SEO competitors in order to reverse-engineer the most successful elements of these tactics into our SEO strategy for your roofing and siding business. If you would like to surpass your competitors— analyze what they are doing, then do it better!


Roofing and Siding Geotagging

Every business owner knows the importance of optimization when running a business. Optimizing your brand strategy means a lot of things, including coming up with the perfect brand voice and looking into how your website operates.

Unfortunately, not a lot of business owners invest a lot of time into the location aspect when SEO optimizing their websites. However, there's a lot you can benefit from narrowing your focus to specific locations when executing your marketing strategy. In 2022 Google made changes to their algorithm, favoring location ranking in maps searches.

By leveraging techniques like geotagging and geogrid visibility tracking, you can fine-tune your marketing efforts to address a specific audience and make the most out of your investment.

3 Steps to a Higher Roofing and Siding Rank on Google

We know how important local SEO is to the survival and growth of roofing and siding companies. We specialize in working with roofing and siding businesses that depend on their desired audience to be able to find them using search engines and converting them into sales.


Schedule your free SEO consultation

When you’re not seeing the Google rankings and the success you want in your roofing and siding business, it’s time to talk to a local SEO specialist.


Custom SEO strategy

During the call, talk about your goals. Before you hang up, you’ll have the outline to a strategy that will lead you to top rankings.


Higher Rankings!

Grow your leads and attract attention from your ideal customers by standing out within your industry.


Local SEO Services

Our Local SEO services are the perfect way to get your website ranking higher in search engines and generating more leads. Our experienced and knowledgeable team will help you get your website registered and ranking high with search engines, so you can pursue new leads and generate real profit.

Local SEO Services Include

  • Keyword Research
  • Competitor Research
  • Industry Research
  • Install and register SiteKit by Google
  • Register and Install Google Analytics
  • Register and Install Google Search Console
  • Create Page Title and Descriptions
  • Create/Optimize Google Business Profile
  • Submission to Search Engines
  • Create XML Sitemap
  • Reputation Management (reviews and responses)
  • Content Creation (Blogs & Landing Pages)
  • Optimize Image Meta Data
  • On-Page SEO
  • SEO Press Pro Plugin
  • Rename Page URL’s
  • Register with Local Business Directories
  • Listing Management
  • And Much More!

Monthly Reporting Included in All Packages

**All of our services are priced in custom curated packages. SEO and online success in general is effected by your overall online presence and therefore cannot be guaranteed to be successful independent of one another. Please schedule a consultation today to speak with us about our custom curated packages.

Partner With us on Your

Marketing Journey

"Growth is never by mere chance;

it is the result of forces working together."

-James Cash Penney, founder, JCPenney

Frequently Asked Questions

Here are some of our most frequently asked Web Design questions.

How much does SEO cost?

Our services start at $1,000 per month but to answer this question without reservation our SEO team would need to know more information about your business. We can tell you one thing though, the biggest reason why most campaigns fail (possibly yours in the past too), is that the company fails to properly assess the amount of work required to get you a great result and ROI.

How long does SEO take?

SEO services in an ongoing investment in your business.

Even if you were to rank at #1 today on google, there is no guarantee you will remain at the top, especially if you aren't making consistent improvements to your online presence.

What is the ROI on SEO?

Generally more than you could ever imagine. Companies can grow their online sales by 1000% in 16-months, which represented an ROI of over 20X. However, the true value in SEO is that the traffic and leads you acquire last for a very long time.

Can you get me to #1 on Google?

Our SEO specialist will get you to the best possible position for your market, and flood your business with new organic traffic. According to research, it’s better to focus on ranking your business for the right keywords than just chasing #1’s. If #1 is possible for the right terms, then we’ll give it everything to get you there.

Will my results drop if I stop doing SEO?

SEO is much like going to the gym. After working out for 12-months straight, you’re going to be in great shape, and even if you stop for 3-months, you’re going to maintain a pretty good physique. However over time your results will drop off, and you’ll need a tune up.

The same is true for your SEO. Everything we do is permanent and long term, however with time your competition may work and out-rank you. If this happens after your campaign ends, simply give us a call and we will walk you through how we fix it.

Do I need to sign a contract?

No. We believes that if a company needs to lock you in with a long term contract, they aren’t confident in their abilities to delivery quality, effective work that will keep you happy with the results on a monthly basis.

How do we get started?

We know that you’re busy running your business, so our SEO team has made getting started as easy as possible.

Contact us for a free consultation.

We’ll have a quick chat (over the phone or in-person), discuss your SEO investment & our team will send you over a quick questionnaire. This generally takes about 15-minutes to fill out, and once it’s done, our SEO specialists will take over and will handle every aspect of your SEO, so you can return to running your business.

Do you offer PPC services?

Yes, we do offer Google PPC campaign setup.

Will you manage my Social Media accounts?

This is a service that we do offer. Please ask about our social media package when you have your consultation.

What sort of reporting will I receive?

You’ll receive a ranking report outlining your websites progress in the Google SERP results every month. This provides you with certainty in the early months that although you might not be seeing more phone calls yet, that you are indeed growing forward every single week, and that we will get you to the end result that you want and need.

Is there any guarantees for our SEO service? 

No one can guarantee you to rank #1 on Google.

While many SEO companies guarantee a number-one ranking, Google ultimately makes that decision, and no SEO company has a special relationship with Google. Again, the relationship between a guarantee for top rankings and shady SEO companies is strong enough that Google recommends running away.

Our guarantee is that nobody will work harder to get you the rankings you deserve than our SEO team.

A photo of Fred Grennan, owner of Greannan Construction; a James Hardie Elite Preferred contractor and contractor alliance member

We cannot be happier with Cari's professionalism, attention to detail, and promptness. You don't have to look any further for a designer. Thank you for all you do, Cari!

Fred Grennan

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