Marketing case study
The 2026 Case-By-Case Study
Two clients, two different sides of the country, two very different companies- both with the same desire to grow at their own pace, and have a marketing company that understands their needs.
If no two contractors are the same, why should their marketing strategy be?
This brief study shows how deep industry knowledge, not just marketing know-how, creates results that matter. When you understand the work, the workflow, and the world contractors live in— real growth follows.
"Working with a company that knows James Hardie has been great. (they have) the knowledge of exactly what we need... I've noticed that we have more leads than before, especially with James Hardie and different windows."
-Drew Young, Ultimate Exteriors of Colorado
MARKETING CASE STUDY
Grennan Construction has Doubled Their Revenue Year-After-Year Working with Our Skilled Marketing Team.
See how Fred Grennan has reclaimed the time and energy he was spending on his company's marketing efforts and can now focus on what he does best — making homes beautiful and functional. Hand over your marketing woes to our team of experts— we know our strategy works!
Objectives
Grennan Construction has been in the roofing and siding industry for over 20 years. In 2020, Owner Fred Grennan was searching for help to ramp up his marketing efforts and update his online presence. Equipped with the knowledge that marketing was an investment worth making, he contacted Galvanized Creative, and we started our journey together.
Solutions
At a Glance
Challenges
Outcomes
“It continues to escalate and more jobs are coming in. The more we do James Hardie, and the more marketing we do, it earns us even more jobs. It’s like a snowball effect because as homeowners see James Hardie products in their neighborhood, they want it, too.”
- Fred Grennan
Owner of Grennan Construction, Roofing and Siding
"Galvanized Creative has been reliable and innovative every step of the way. From Web Design, SEO Services, and the great Marketing Team, I have become a local leader in my industry.
I can’t say enough great things about working with Galvanized Creative. ”
Fred Grennan
Owner, Grennan Construction
Benefits
Benefit One
Benefit Two
Benefit Three
Benefit Four
Key Metrics
289%
Increase of Total Yearly Revenue
433%
Increase of James Hardie Jobs Sold
237%
Increase of Total Jobs Sold
Challenges
What we saw as our biggest challenge was outranking the competition that not only had been around longer but was also spending much more money on its marketing efforts. We needed to find where to make the most significant impact with a conservative investment that fit their budget.
Solutions
We put together a game plan that started with a new, up-to-date, high converting website, then SEO and content creation, and once we established a healthy online presence, we started pushing with a geotagging campaign.
Stats
James Hardie Jobs Sold by Year
2020= 12
2021= 23
2022= 52
Total Jobs Sold by Year
2020= 285
2021= 389
2022= 678
Website Design
SEO
Geotagging
Local SEO and a Huge Geotagging Push
Our Plan moving forward
Grennan Construction has seen immense growth close to its office location and immediate surrounding areas. Our next step is to increase their Google position in locations further from their office location.
To accomplish this task, we will do an extensive geotagging campaign to optimize their account daily for the additional locations they would like to rank.
We will engage these locations in the order that best suits Grennan Construction, considering their ideal demographic, competition, and overall growth opportunity.
Does This Sound Like You?
Are you tired of standing by while your competitors are stealing your ideal customers?
Business has slowed and the leads just aren't coming in like you hoped?
Are you stressed out and feeling overwhelmed trying to figure out the best route to take for your marketing?
Does your lack of local leads keep you up at night worrying about how you'll find your next customers?
Have you been looking for ways to grow your business while struggling with work/life balance?
Are you sick of investing in marketing companies that make empty promises about topics they know little about?
Tell Us Your Story
Help us share your success story.
We're putting together client success stories to highlight the businesses we've had the privilege of working with. Your answers don't need to be perfect—we'll turn them into a polished case study.
It should only take about 10 minutes.