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MARKETING CASE STUDY

Grennan Construction has Doubled Their Revenue Year-After-Year Working with Our Skilled Marketing Team

See how Fred Grennan has reclaimed the time and energy he was spending on his company’s marketing efforts and can now focus on what he does best — making homes beautiful and functional. Hand over your marketing woes to our team of experts— we know our strategy works!

“It continues to escalate and more jobs are coming in. The more we do James Hardie, and the more marketing we do, it earns us even more jobs. It’s like a snowball effect because as homeowners see James Hardie products in their neighborhood, they want it, too.”


– Fred Grennan

Owner of Grennan Construction, Roofing and Siding


Objectives

Grennan Construction has been in the roofing and siding industry for over 20 years. In 2020, Owner Fred Grennan was searching for help to ramp up his marketing efforts and update his online presence. Equipped with the knowledge that marketing was an investment worth making, he contacted Galvanized Creative, and we started our journey together.

Solutions

Website Redesign

SEO

Geotagging

Reputation Management

At A Glance

Challenges

Get to the top of search results

Brand Recognition

Position company as an industry leader

Benefits

Increased Leads

Increased Revenue

Increased Reputation

“Galvanized Creative has been reliable and innovative every step of the way. From Web Design, SEO Services, and the great Marketing Team, I have become a local leader in my industry.

I can’t say enough great things about working with Galvanized Creative. ”

Fred Grennan

Owner, Grennan Construction

Benefits

Benefit One

Grennan Construction has seen a 289% increase in yearly revenue over the last three years.

Benefit Two

433% Increase in the number of James Hardie Jobs sold from 2020 through 2022.

Benefit Three

237% increase in the total number of jobs sold from 2020 through 2022.

Benefit Four

By dedicating a large portion of our marketing efforts to techniques such as SEO and geotagging, Grennan Construction will continue to receive benefits and see growth from those investments for years.

Key Metrics

289%

Increase of Total Yearly Revenue

433%

Increase of James Hardie Jobs Sold

237%

Increase of Total Jobs Sold

Challenges

What we saw as our biggest challenge was outranking the competition that not only had been around longer but was also spending much more money on its marketing efforts. We needed to find where to make the most significant impact with a conservative investment that fit their budget.

Solutions

We put together a game plan that started with a new, up-to-date, high converting website, then SEO and content creation, and once we established a healthy online presence, we started pushing with a geotagging campaign.

Stats

James Hardie Jobs Sold by Year

2020= 12

2021= 23

2022= 52

Total Jobs Sold by Year

2020= 285

2021= 389

2022= 678

Website Design

SEO

Geotagging

Local SEO and a Huge Geotagging Push

Our Plan moving forward

Grennan Construction has seen immense growth close to its office location and immediate surrounding areas. Our next step is to increase their Google position in locations further from their office location.

To accomplish this task, we will do an extensive geotagging campaign to optimize their account daily for the additional locations they would like to rank.

We will engage these locations in the order that best suits Grennan Construction, considering their ideal demographic, competition, and overall growth opportunity.

Download This Case Study

Does This Sound Like You?

Are you tired of standing by while your competitors are stealing your ideal customers?

Business has slowed and the leads just aren’t coming in like you hoped?

Are you stressed out and feeling overwhelmed trying to figure out the best route to take for your marketing?

Does your lack of local leads keep you up at night worrying about how you’ll find your next customers?

Have you been looking for ways to grow your business while struggling with work/life balance?

Are you sick of investing in marketing companies that make empty promises about topics they know little about?

Let’s Grow Your Business!

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