Is your roofing and siding business showing up in the top search results for your entire service area?
Utilizing photos taken by your crews out on the job sites we are able to expand the physical reach your roofing and siding business has on Google, resulting in increased traffic and revenue year-after-year.
We research, strategize, plan, build, and maintain all aspects of your geotagging to make you money and save you time!
Schedule a call today and grab a copy of your free geogrid report to see where you stand compared to your competitors!
Roofing and Siding Geotagging
Every business owner knows the importance of optimization when running a business. Optimizing your brand strategy means a lot of things, including coming up with the perfect brand voice and looking into how your website operates.
Unfortunately, not a lot of business owners invest a lot of time into the location aspect when SEO optimizing their websites. However, there’s a lot you can benefit from narrowing your focus to specific locations when executing your marketing strategy.
By leveraging techniques like geotagging and geogrid visibility tracking, you can fine-tune your marketing efforts to address a specific audience and make the most out of your investment.
Geotagging is a crucial step in the optimization journey for roofing and siding businesses that want to market their localized services and rank in the top results for their entire service area. It helps you appear in local searches for areas where you want leads but may be a distance from the pin drop of your office location.
Roofing and siding businesses that will benefit the most from geotagging include:
THE #1 FACTOR IN RANKING YOUR LOCAL ROOFING AND SIDING BUSINESS IS:
Proximity to the searcher is the most important factor in Google’s local search ranking. The search engine infers local intent even if the searcher doesn’t include “near me” in their query. Google also adjusts results based on whether a searcher includes a location in their search. For instance, “Best pizza downtown Detroit” will show results for Detroit, even if the searcher is in Houston, Texas.
It’s important to keep in mind that proximity search results are fluid and can be affected by other modifiers that the searcher includes in their query. For example, Google will only present businesses with four stars or higher if a searcher includes the qualifier, “best.”
To rank well in proximity searches, it’s important to understand how to optimize for both “relevance” and “prominence.” For example, you might do a search for a restaurant while you’re already outside the business. In this case, the business you’re parked right next to might not show up as the first result. This is because prominence and relevance are both taken into account by the search algorithm.
Our goal with geotagging is to get your business to rank in the top search results for every area that you service, not just the city in which your office is located!
There are several ways your business can benefit from Geotagging:
In most instances, customers searching for businesses online incorporate location into their query. As such, geotagging will ensure that your website shows up higher in search results whenever customers search for local businesses. In addition, geotagging is also important for Google Maps Optimization to ensure that you are highly visible in local “near me” searches.
Google uses location data on images when estimating your location, which is then used to determine the proximity of a search. Therefore, geotagging makes it possible to show up in more areas and provides a way to appear in more areas outside your business’s physical location.
You can use geotags added to posts, pictures, or status updates on social media to boost brand visibility and engagement. According to social media marketing research, geotagged posts get 79% more engagement than those without location data.
Geotagging is a crucial step in your Google Business Profile optimization because every listing is based on an exact location. When ranking your Google My Business profile, Google analyses the consistency of your name, phone number, and address across various citations on the internet. When these things are consistent, it gives your listing more relevancy.
Uploading geotagged images provides detailed and dependable information to Google. As you might imagine, the more information Google knows about your company, the more confident it becomes in ranking it for given keywords.
Increasing the discoverability of your business in certain locations dramatically increases sales. Did you know that Google contributes almost 90% of all worldwide web searches? This is why it’s highly beneficial to do everything you can to ensure a strong online presence. This is one of the most effective ways to get leads, which you can convert into clients and, eventually, sales.
Incorporating geotagged images into your optimization process can improve how you appear on search engine result pages. This gives you better control over who gets to see your business website when looking for local businesses online. It also helps improve brand awareness and makes you more discoverable on the internet.
What is GeoGrid Rank Tracking?
The GeoGrid allows you to see the visibility of a Google Business Profile listing for a specific keyword from a number of different latitude and longitude coordinates. This allows you to see where you might rank strong and poorly in your listing’s city or surrounding areas.
We offer a free GeoGrid Rank Tracking report so you can get a better grasp on the big picture of your roofing and siding business’s ranking and how it may affect the amount of local organic leads coming in.
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Geotagging uses images containing location data on websites, Google My Business profiles, and social media to improve local rankings. This is a great way to expand the area your business ranks for.
Geotagging isn’t new. It’s a technique that has been around for more than a decade. However, its importance is growing. Hence, it’s now a necessary component of SEO and social media marketing. As more internet users search for business and information using their mobile devices, search engines are factoring people’s current locations into what search engine results come up first.
Galvanized Creative specializes in serving roofing and siding companies with geotagging, website design, SEO, and other marketing efforts. We have worked with other companies proving our efforts produce amazing results year-after-year.
Geotagging is a hugely powerful marketing tool that you can use to improve your search engine ranking and drive foot traffic to your location if you have a brick-and-mortar store.
We can help you determine what messages to send customers so they only receive valuable communications. Our team is highly experienced, and we know how to execute this strategy efficiently.
Geotagging and geo-tracking are great ways to create a solid social media presence and boost your search engine rankings which are crucial to increasing brand awareness and boosting conversions.
Geotagging involves injecting geographical data into your marketing content to ensure it appears in certain searches.
If you’re a location-specific business, it’s highly beneficial to grow your local audience. Incorporating geotagging into your optimization process makes it easier for customers to locate you. Of course, this benefits your target audience too. The internet is vast, and users crave the ability to find content tailored to their needs. Optimizing your content for location aligns with Google’s vision of delivering relevant content to searchers.
The first step is to request a free marketing review from an experienced agency. This will help you understand what your potential customers are looking for online and how much you can benefit from increased visibility and brand awareness.
Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action.
Copywriting is important because it drives profitability, earns an ROI, and achieves your business’s goals by convincing your target customers that your products will solve their needs and offer them value.
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