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Roofing and Siding Geotagging

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Roofing and Siding Geotagging

Every business owner knows the importance of optimization when running a business. Optimizing your brand strategy means a lot of things, including coming up with the perfect brand voice and looking into how your website operates.

Unfortunately, not a lot of business owners invest a lot of time into the location aspect when SEO optimizing their websites. However, there’s a lot you can benefit from narrowing your focus to specific locations when executing your marketing strategy.

By leveraging techniques like geotagging and geogrid visibility tracking, you can fine-tune your marketing efforts to address a specific audience and make the most out of your investment.

Who Can Benefit the Most From Geotagging?

Geotagging is a crucial step in the optimization journey for roofing and siding businesses that want to market their localized services and rank in the top results for their entire service area. It helps you appear in local searches for areas where you want leads but may be a distance from the pin drop of your office location.

Roofing and siding businesses that will benefit the most from geotagging include:

Those looking to grow their leads.

Those looking to increase their revenue year-after-year.

Those looking to increase their service area.

Those looking to push past their local competitors.

THE #1 FACTOR IN RANKING YOUR LOCAL ROOFING AND SIDING BUSINESS IS:

Proximity!

Proximity to the searcher is the most important factor in Google’s local search ranking. The search engine infers local intent even if the searcher doesn’t include “near me” in their query. Google also adjusts results based on whether a searcher includes a location in their search. For instance, “Best pizza downtown Detroit” will show results for Detroit, even if the searcher is in Houston, Texas.

It’s important to keep in mind that proximity search results are fluid and can be affected by other modifiers that the searcher includes in their query. For example, Google will only present businesses with four stars or higher if a searcher includes the qualifier, “best.”

To rank well in proximity searches, it’s important to understand how to optimize for both “relevance” and “prominence.” For example, you might do a search for a restaurant while you’re already outside the business. In this case, the business you’re parked right next to might not show up as the first result. This is because prominence and relevance are both taken into account by the search algorithm.

Our goal with geotagging is to get your business to rank in the top search results for every area that you service, not just the city in which your office is located!

Basics of Roofing and Siding Geotagging

Geotagging involves the addition of geographical metadata to images and videos, which usually includes longitude and latitude coordinates. There are many benefits of geotagging. For instance, it can help your local business rank higher in local searches.

Search engines like Google keep adjusting how they deliver local search results. This is part of their attempt to deliver the best user experience. One of the things Google has weighed heavily on is location, which is now a huge ranking factor. Geotagging your images will help Google associate them with specific locations. If you are a regional business, this can be highly beneficial.

The Benefits of Geotagging in Business

There are several ways your business can benefit from Geotagging:

Improved Search Engine Optimization

In most instances, customers searching for businesses online incorporate location into their query. As such, geotagging will ensure that your website shows up higher in search results whenever customers search for local businesses. In addition, geotagging is also important for Google Maps Optimization to ensure that you are highly visible in local “near me” searches.

Expand the Area You Rank For

Google uses location data on images when estimating your location, which is then used to determine the proximity of a search. Therefore, geotagging makes it possible to show up in more areas and provides a way to appear in more areas outside your business’s physical location.

Boost Social Media Presence

You can use geotags added to posts, pictures, or status updates on social media to boost brand visibility and engagement. According to social media marketing research, geotagged posts get 79% more engagement than those without location data.

Questions?

Call us today with any questions or schedule a meeting using our online calendar.

248.752.5146


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Better Google My Business Optimization

Geotagging is a crucial step in your Google Business Profile optimization because every listing is based on an exact location. When ranking your Google My Business profile, Google analyses the consistency of your name, phone number, and address across various citations on the internet. When these things are consistent, it gives your listing more relevancy.

Uploading geotagged images provides detailed and dependable information to Google. As you might imagine, the more information Google knows about your company, the more confident it becomes in ranking it for given keywords.

Increasing the discoverability of your business in certain locations dramatically increases sales. Did you know that Google contributes almost 90% of all worldwide web searches? This is why it’s highly beneficial to do everything you can to ensure a strong online presence. This is one of the most effective ways to get leads, which you can convert into clients and, eventually, sales.

Significantly Improve Customer Awareness

Incorporating geotagged images into your optimization process can improve how you appear on search engine result pages. This gives you better control over who gets to see your business website when looking for local businesses online. It also helps improve brand awareness and makes you more discoverable on the internet.

We Know How to Get Your Roofing and Siding Company to #1 on Google

CHECK OUT OUR ROOFING AND SIDING CASE STUDY TO SEE HOW WE TRANSFORMED THE LOCAL RANKINGS FOR A LOCAL ROOFING AND SIDNG COMPANY IN 2 YEARS AND HELPED THEM MORE THAN DOUBLE THEIR YEARLY REVENUE

Get Your Free GeoGrid Report

See where you rank among your competition!

What is GeoGrid Rank Tracking?

The GeoGrid allows you to see the visibility of a Google Business Profile listing for a specific keyword from a number of different latitude and longitude coordinates. This allows you to see where you might rank strong and poorly in your listing’s city or surrounding areas.

We offer a free GeoGrid Rank Tracking report so you can get a better grasp on the big picture of your roofing and siding business’s ranking and how it may affect the amount of local organic leads coming in.

Build and Dominate YOUR SERVICE AREA!

Pricing | Geotagging

Custom Geotagging Solutions

We can optimize your Google Profile and Website to increase your rankings in local search results leveraging your current and past jobs.


Geotagging Package Details

Photo Sourcing

We write optimized content including your ideal keywords

Google Profile Optimization

2 posts per day — 5 Days a week = 40 posts per month

Interactive Website Map and Projects Page

4 Projects Shared each Month

Dedicated Project Manager

Monthly Reports with Detailed Tracking

$2,997 per Month

Check out what our clients have to say

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Fred Grennan

Owner, Grennan Construction

“My experience with Galvanized Creative has been wonderful. Cari is great to work with and so very creative. She is always coming up with ideas and tweaks to my marketing needs, and they always come out perfect. I have used Galvanized Creative for a number of years now for logo design, letterhead, business cards, website design, truck lettering, etc. The responsiveness and professionalism I get from Cari is second to none, and I would highly recommend her for whatever your business marketing needs may be!”

Travis Toth

Toth Electric

“I have all great things to say about Galvanized Creative! I am so pleased with the out of the box thinking Cari did to help design my business strategy. Cari’s fresh perspective is just what I needed for my marketing efforts. She combined her ideas with my own and took her time to understand how I want my business represented. I give her an additional 5-Stars 🌟 for customer service too!”

Dorothy Betts

Business Owner

Frequently Asked Questions

Here are some of our most frequently asked Geotagging questions.

What is Geotagging?

Geotagging uses images containing location data on websites, Google My Business profiles, and social media to improve local rankings. This is a great way to expand the area your business ranks for.

Geotagging isn’t new. It’s a technique that has been around for more than a decade. However, its importance is growing. Hence, it’s now a necessary component of SEO and social media marketing. As more internet users search for business and information using their mobile devices, search engines are factoring people’s current locations into what search engine results come up first.

What do you know about roofing and siding companies?

Galvanized Creative specializes in serving roofing and siding companies with geotagging, website design, SEO, and other marketing efforts. We have worked with other companies proving our efforts produce amazing results year-after-year.

Is geotagging a good marketing tool?

Geotagging is a hugely powerful marketing tool that you can use to improve your search engine ranking and drive foot traffic to your location if you have a brick-and-mortar store.

Why should we work with you?

We can help you determine what messages to send customers so they only receive valuable communications. Our team is highly experienced, and we know how to execute this strategy efficiently.

Geotagging and geo-tracking are great ways to create a solid social media presence and boost your search engine rankings which are crucial to increasing brand awareness and boosting conversions.

What does the term Geotagging mean?

Geotagging involves injecting geographical data into your marketing content to ensure it appears in certain searches.

Why should I use Geotagging?

If you’re a location-specific business, it’s highly beneficial to grow your local audience. Incorporating geotagging into your optimization process makes it easier for customers to locate you. Of course, this benefits your target audience too. The internet is vast, and users crave the ability to find content tailored to their needs. Optimizing your content for location aligns with Google’s vision of delivering relevant content to searchers.

How can I incorporate Geotagging into my marketing strategy?

The first step is to request a free marketing review from an experienced agency. This will help you understand what your potential customers are looking for online and how much you can benefit from increased visibility and brand awareness.

What is copywriting? 

Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action.

Why is copywriting important for your business?

Copywriting is important because it drives profitability, earns an ROI, and achieves your business’s goals by convincing your target customers that your products will solve their needs and offer them value.

What if I need help on my website?

We are only an email away! We’re here to help you as much or as little as you need, and we’ll be available even beyond the launch of your new website. Our team takes pride in building a long term business relationship with our clients and we look forward to the opportunity to work on your future projects or growing your website further. Feel free to email us at cari@galvanizedcreative.com to request a quote or ask a question about your project.

How do we get started?

Contact us by email at cari@galvanizedcreative.com or schedule a call via our online calendar.

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