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Maximize Your Marketing Potential: Geotagging Can Help Contractors Extend the geographic area they rank for in Search Engines
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– Dan Adams
Toth Electric, New Jersey
Geotagging
Every entrepreneur owner knows the importance of optimization when running a business. Optimizing your brand strategy means a lot of things, including coming up with the perfect brand voice and looking into how your website operates.
Unfortunately, not a lot of business owners invest a lot of time into the location aspect when SEO optimizing their websites. However, there’s a lot you can benefit from narrowing your focus to specific locations when executing your marketing strategy.
By leveraging techniques like geotagging and geogrid visibility tracking, you can fine-tune your marketing efforts to address a specific audience and make the most out of your investment.
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Who Can Benefit the Most From Geotagging?
Geotagging is a crucial step in the optimization journey for businesses that want to market their localized services and products better or promote a brick-and-mortar store. It helps you appear in local searches for areas where you want foot traffic to your physical location.
Businesses that will benefit the most from geotagging include:
SEO
Website
Design
GeoTagging
PPC
Social Media
Content Creation
Basics of Geotagging
Geotagging involves the addition of geographical metadata to images and videos, which usually includes longitude and latitude coordinates. There are many benefits of geotagging. For instance, it can help your local business rank higher in local searches.
Search engines like Google keep adjusting how they deliver local search results. This is part of their attempt to deliver the best user experience. One of the things Google has weighed heavily on is location, which is now a huge ranking factor. Geotagging your images will help Google associate them with specific locations. If you are a regional business, this can be highly beneficial.
The Benefits of Geotagging in Business
There are several ways your business can benefit from Geotagging:
Improved Search Engine Optimization
In most instances, customers searching for businesses online incorporate location into their query. As such, geotagging will ensure that your website shows up higher in search results whenever customers search for local businesses. In addition, geotagging is also important for Google Maps Optimization to ensure that you are highly visible in local “near me” searches.
Expand the Area You Rank For
Google uses location data on images when estimating your location, which is then used to determine the proximity of a search. Therefore, geotagging makes it possible to show up in more areas and provides a way to appear in more areas outside your business’s physical location.
Boost Social Media Presence
You can use geotags added to posts, pictures, or status updates on social media to boost brand visibility and engagement. According to social media marketing research, geotagged posts get 79% more engagement than those without location data.
Questions?
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Better Google My Business Optimization
Geotagging is a crucial step in your Google Business Profile optimization because every listing is based on an exact location. When ranking your Google My Business profile, Google analyses the consistency of your name, phone number, and address across various citations on the internet. When these things are consistent, it gives your listing more relevancy.
Uploading geotagged images provides detailed and dependable information to Google. As you might imagine, the more information Google knows about your company, the more confident it becomes in ranking it for given keywords.
Increasing the discoverability of your business in certain locations dramatically increases sales. Did you know that Google contributes almost 90% of all worldwide web searches? This is why it’s highly beneficial to do everything you can to ensure a strong online presence. This is one of the most effective ways to get leads, which you can convert into clients and, eventually, sales.
Significantly Improve Customer Awareness
Incorporating geotagged images into your optimization process can improve how you appear on search engine result pages. This gives you better control over who gets to see your business website when looking for local businesses online. It also helps improve brand awareness and makes you more discoverable on the internet.
James Hardie Marketing Testimonial
“Galvanized Creative has been reliable and innovative every step of the way. From Web Design, SEO Services, and the great Marketing Team, I have become a local leader in my industry.
I can’t say enough great things about working with Galvanized Creative. ”
Fred Grennan
Owner, Grennan Construction
“It continues to escalate and more jobs are coming in. The more we do James Hardie, and the more marketing we do, it earns us even more jobs. It’s like a snowball effect because as homeowners see James Hardie products in their neighborhood, they want it, too.”
– Fred Grennan
Owner of Grennan Construction, Roofing and Siding
Get Your Free GeoGrid Report
See where you rank among your competition!
What is GeoGrid Rank Tracking?
The GeoGrid allows you to see the visibility of a Google Business Profile listing for a specific keyword from a number of different latitude and longitude coordinates. This allows you to see where you might rank strong and poorly in your listing’s city or surrounding areas.
We offer a free GeoGrid Rank Tracking report so you can get a better grasp on the big picture of your business’s ranking and how it may affect the amount of local organic leads coming in.
Geotagging Pricing
Custom Geotagging Solutions
We can optimize your Google Profile and Website to increase your rankings in local search results leveraging your current and past jobs.
Geotagging Package Details:
Photo Sourcing
We write optimized content including your ideal keywords
Google Profile Optimization
2 posts per day — 5 Days a week = 40 posts per month
Interactive Website Map and Projects Page
4 Projects added per month
Dedicated Project Manager
Monthly Reports with Detailed Tracking
$2,997 per Month
Check out what our clients have to say
“We cannot be happier with Cari’s professionalism, attention to detail and promptness. You don’t have to look any further for a designer and marketing consultant. Thank you for all you do Cari!”
Fred Grennan
Owner, Grennan Construction
“My experience with Galvanized Creative has been wonderful. Cari is great to work with and so very creative. She is always coming up with ideas and tweaks to my marketing needs, and they always come out perfect. I have used Galvanized Creative for a number of years now for logo design, letterhead, business cards, website design, truck lettering, etc. The responsiveness and professionalism I get from Cari is second to none, and I would highly recommend her for whatever your business marketing needs may be!”
Travis Toth
Toth Electric
“I have all great things to say about Galvanized Creative! I am so pleased with the out of the box thinking Cari did to help design my business strategy. Cari’s fresh perspective is just what I needed for my marketing efforts. She combined her ideas with my own and took her time to understand how I want my business represented. I give her an additional 5-Stars 🌟 for customer service too!”
Dorothy Betts
Business Owner
Frequently Asked Questions
Here are some of our most frequently asked Geotagging questions.
Geotagging uses images containing location data on websites, Google My Business profiles, and social media to improve local rankings. This is a great way to expand the area your business ranks for.
Geotagging isn’t new. It’s a technique that has been around for more than a decade. However, its importance is growing. Hence, it’s now a necessary component of SEO and social media marketing. As more internet users search for business and information using their mobile devices, search engines are factoring people’s current locations into what search engine results come up first.
Geotagging is a hugely powerful marketing tool that you can use to improve your search engine ranking and drive foot traffic to your location if you have a brick-and-mortar store.
We can help you determine what messages to send customers so they only receive valuable communications. Our team is highly experienced, and we know how to execute this strategy efficiently.
Geotagging and geo-tracking are great ways to create a solid social media presence and boost your search engine rankings which are crucial to increasing brand awareness and boosting conversions.
Geotagging involves injecting geographical data into your marketing content to ensure it appears in certain searches.
If you’re a location-specific business, it’s highly beneficial to grow your local audience. Incorporating geotagging into your optimization process makes it easier for customers to locate you. Of course, this benefits your target audience too. The internet is vast, and users crave the ability to find content tailored to their needs. Optimizing your content for location aligns with Google’s vision of delivering relevant content to searchers.
The first step is to request a free marketing review from an experienced agency. This will help you understand what your potential customers are looking for online and how much you can benefit from increased visibility and brand awareness.
Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action.
Copywriting is important because it drives profitability, earns an ROI, and achieves your business’s goals by convincing your target customers that your products will solve their needs and offer them value.
We are only an email away! We’re here to help you as much or as little as you need, and we’ll be available even beyond the launch of your new website. Our team takes pride in building a long term business relationship with our clients and we look forward to the opportunity to work on your future projects or growing your website further. Feel free to email us at cari@galvanizedcreative.com to request a quote or ask a question about your project.
Contact us by email at cari@galvanizedcreative.com or schedule a call via our online calendar.
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