Explore the latest trends in social media marketing, content marketing, email campaigns, SEO, PPC advertising, and much more. Our team of marketing experts is passionate about sharing their expertise, guiding you through the intricacies of each channel, and empowering you to make informed decisions that drive tangible results.
Promoting your business online doesn’t have to feel pushy. Learn how to do self-promo without getting blocked by adding value, respecting community rules, and becoming a trusted voice on social media.
How to Do Self Promo Without Getting Blocked, Flagged, or Sounding Salesy Read More »
The better way to market sustainable renovations to homeowners is not to treat sustainability like a separate sales pitch. It is to weave it into the benefits homeowners already want.
A Better Way to Market Sustainable Renovations to Homeowners Read More »
AI isn’t a trend—it’s a tool. And in the trades, the companies who adopt it first are already winning more jobs, saving more time, and building more profitable businesses.
AI in the Trades: What’s New and What’s Next Read More »
Homeowners now look beyond curb appeal — they’re prioritizing durability, energy efficiency, climate resilience, low maintenance, and eco-friendly materials when choosing where and how to live.
Are You Marketing to the Climate Conscious Homeowner? Now’s the Time. Read More »
Think like retail. Think like your customers. Show them you’re ready for fall before they even realize they are — and you’ll be the one they call when it’s time to make it happen.
Don’t Fall Behind: Why Fall Marketing Begins Now for Contractors Read More »
James Hardie is growing— and so can your business. Here’s everything to know about James Hardies Acquisition of AZEK and What It Means for Contractors.
James Hardies Acquisition of AZEK and What It Means for Contractors Read More »
In today’s digital-first world, if your work isn’t online, it’s invisible. Here’s How Good Photos Help Contractors Book More Projects.
Show and Sell: How Good Photos Help Contractors Book More Projects Read More »
If you’ve been in the siding business for any amount of time, you already know the power of the James Hardie brand. It’s the gold standard — requested by homeowners, recommended by architects, and trusted by top-tier contractors across the country. But even when you’re using the best materials on the market, success doesn’t come automatically. Building a standout business takes strategy, visibility, and support.
ALLIANCE Unlocked: Why the New James Hardie Platform Is a Game-Changer for Contractors Read More »
In the dynamic world of construction and home renovation, brand reputation plays a pivotal role in shaping client trust and influencing purchasing decisions. This is why James Hardie’s recent recognition as one of TIME magazine’s World’s Best Companies is more than just a corporate milestone—it’s a significant development for contractors, remodelers, and builders across the industry. But what exactly does this prestigious accolade mean for contractors?
Each year, James Hardie—a leader in fiber cement siding and exterior design solutions—reveals its highly anticipated Color of the Year. For 2025, the selected color does more than offer visual appeal; it represents a chance for contractors to grow their businesses, attract new clients, and build trust in a competitive market.
What the James Hardie Color of the Year Means for Contractors Read More »